Selfies have always required a compromise: use the inferior front camera to see yourself, or use the superior rear hardware and guess the framing. Selfix, a new accessory manufacturer, is attempting to solve this with a case that integrates a 1.5-inch AMOLED touchscreen directly onto the back of the device.
Targeting the upcoming iPhone 17 Pro series, the case promises to turn the rear of the phone into a fully functional viewfinder. Beyond just framing, Selfix addresses another major pain point for iPhone users—storage. The case features a built-in MicroSD slot, allowing users to offload high-resolution ProRes footage or massive photo libraries without paying Apple’s steep internal storage premiums.
What Happened
Selfix has officially unveiled its flagship “selfie case” ahead of a planned Kickstarter campaign. The accessory is designed specifically for the iPhone 17 Pro and iPhone 17 Pro Max, connecting physically to the device to provide a zero-lag video feed to a rear-mounted screen.
The company frames this as a creator-first tool. By mirroring the camera view to the back, users can utilize the iPhone’s 48MP main sensor and telephoto lenses for vlogging and self-portraits with “stunning HD clarity”. Unlike Bluetooth shutters or Wi-Fi monitors, Selfix claims the device requires no apps or setup, functioning immediately upon being snapped onto the phone.
Technical Details and Key Facts
The centerpiece is the 1.5-inch AMOLED touchscreen with a resolution of 480×480, nestled into the back of the case. It supports PD 3.0 pass-through charging up to 100W, meaning users don’t have to remove the case to fast-charge their device.
For storage, the integrated MicroSD (TF) slot supports cards up to 2TB. The interface supports high-speed standards including UHS-Class 10, U3, and V90, which is critical for writing 4K video data directly to external media. The case is constructed from high-quality TPU and features a dedicated mechanical button for system control.
Specifications
• Compatibility: iPhone 17 Pro, iPhone 17 Pro Max
• Rear Screen: 1.5-inch AMOLED Touchscreen
• Screen Resolution: 480 x 480 pixels
• External Storage: MicroSD (TF) slot, supports up to 2TB
• Transfer Standards: UHS-Class 10, Class 3 (U3), Class 90 (V90)
• Charging Input: Power Delivery (PD) 3.0, up to 100W
• Materials: High-quality TPU
• Dimensions (Pro Max): 169mm (H) x 81mm (W) x 17mm (D)
• Dimensions (Pro): 156mm (H) x 76mm (W) x 17mm (D)
• Colors: Dot White, Blush Pink, Midnight Black
Context and Significance
This product attacks two specific pillars of the “Apple Tax”: the inability to upgrade storage after purchase and the functional gap between front and rear cameras. Apple’s front cameras have improved, but they still lag behind the massive sensors and optical zoom capabilities of the rear module.
By adding a hardware screen, Selfix allows creators to use the main 48MP sensor for vlogging, ensuring proper framing without “guesswork and cropped views”. Furthermore, the SD card slot offers a route to “virtually unlimited” storage for a fraction of the cost of upgrading internal iPhone capacity, which Selfix highlights as a significant differentiator.
What Others Say
• “Your window to pro-level selfies.” — Selfix Marketing
• “Ditch the Upgrade Tax. A smarter, more flexible way to never run out of space.” — Selfix Marketing
Vs. the Competition
• Standard iPhone Cases: Offer slim protection but zero electronic utility.
• Selfix Case: Adds significant bulk (17mm depth) but provides a viewfinder and expandable storage.
• Who this is for: Content creators, vloggers, and power users who refuse to pay for maximum internal storage.
Cons
• Thickness: At 17mm deep, this adds significant bulk to an otherwise slim phone.
• Crowdfunding Risk: Currently listed as “Coming Soon on Kickstarter,” carrying the inherent risks of pre-production hardware.
• Ergonomics: The square rear screen is small (1.5-inch), which may make judging fine focus details difficult compared to the main display.
Price and Availability
• Price: Not yet announced.
• Availability: Launching soon via Kickstarter.
• Status: Users can currently reserve a launch invite to secure early pricing.
FAQ
• Does Selfix require a dedicated app to work?
No, the company claims it requires “no apps, no setup” and simply works when snapped on.
• What creates the connection to the phone?
While not explicitly detailed, the “snap on” nature and data transfer capabilities imply a direct USB-C connection inside the case.
• Can I charge my phone while the case is on?
Yes, it supports PD 3.0 power delivery with up to 100W input.
• Which iPhone models are supported?
Currently, it is listed exclusively for the iPhone 17 Pro and iPhone 17 Pro Max.
Verdict
Selfix is pitching a hardware solution to a software problem, giving iPhone 17 users the physical tools—a rear screen and SD slot—that Apple refuses to integrate. If the hardware connection is reliable and the bulk is manageable, it could be an essential tool for mobile filmmakers who want to bypass the limitations of the selfie camera.
